Cars used to have crank starters. We changed that.

A new film, CHEVY100: An American Story, explores the historical and cultural relevance of an iconic brand

A century ago Chevrolet had a notion that cars could be so much more than a utility to get people from point A to B. Chevy set out to make something that would stir up emotion and create an intimate relationship between the vehicles and their drivers. What they created impacted the future of automobiles and American culture more than anyone could have predicted. Director, producer and cinematographer Roger Sherman explores Chevy’s affect on the last hundred years in his new documentary CHEVY100: An American Story.

“When I received a call from Chevy asking if I’d make a film about the rich 100-year history of Chevrolet, I thought I was dreaming. Telling the stories of Corvette, Camaro, Chevelle? Pinch me,” said Sherman. “I’m so proud to be able to bring the history of this iconic American brand to the public.”

Moonshine operations, Hollywood sets and stock car races are just part of the story.

“Those who know something about the history of Chevrolet know that the dream car, now known as the concept car, was invented by Harley Earl, the first vice president of design at GM,” said Sherman.

The innovative thinking of the concept car connected automobiles to the drive in a new way, giving Chevy the ability to change with the needs and wants of the driver.  This altered the driver’s relationship with Chevrolet making it more intimate and personal. Owner or not, who doesn’t have a nostalgic Chevy story?

“For over thirty years I’ve been attracted to telling the stories of real people. I try to find subjects who are passionate about their endeavors whether it be someone who’s restoring a ’55 Chevy or a Medal of Honor recipient,” Sherman continues. “We had the opportunity to travel all over the country filming incredible cars, meeting wonderful people, and hearing amazing personal stories about people’s love for their Chevys.”

CHEVY100: An American Story airs November 21 on the Velocity Channel.

Courtesy of Chevrolet.com