General Motors Co. and Chevrolet executives were in Las Vegas on Thursday to show off new 2013 and 2014 models to thousands of dealers representatives, including the much-anticipated all-new 2014 Chevy Silverado, 2014 Tahoe, 2014 Suburban and 2014 SS performance sedan.
Chevy dealers at the national dealers meeting, which is held every other year, saw many new vehicles that the media and public have yet to see. Dealers from another region also saw the same lineup — many are vehicles that will hit their lots in 2013 — on Tuesday.
Dealer attitudes leaving the meeting were high and the lineup shown makes them even more confident in the Chevy brand, which is out to win in every segment in which it competes, said Jason Brickl, president of Ballweg Chevrolet in Middleton, Wis., who attended Thursday's meeting.
"(The vehicles) exceeded my expectations in not just exterior design but the execution of the interior design and our ability to deliver world-class technology," said Brickl, also co-chairman of the GM dealer executive board. "Our best months and years are ahead of us with what I saw today."
The automaker was equally optimistic.
"2013 will be an amazing year for Chevrolet with 13 new or significantly updated vehicles, so we had a lot to show our dealers," Chevrolet spokesman Mike Albano said Thursday in an email to The Detroit News.
GM said Don Johnson, U.S. vice president of Chevrolet sales and service, hosted the meeting. GM North America President Mark Reuss was joined in speaking to dealers with Ed Welburn, GM vice president of global design; Alan Batey, GM vice president of U.S. sales and service; and Chris Perry, vice president of marketing for Chevrolet.
"Dealers from all over the country are coming into Las Vegas to learn about the business … see the cars and visit with Chevrolet leadership," said GM spokesman Tom Henderson.
Albano, who was in attendance Tuesday, said dealer reaction to the new products was like the atmosphere in a stadium during playoff baseball.
"Everyone was extremely excited," he said. "The dealers realize they are going to have a portfolio that is very unmatched (by competitors), from trucks to sports cars to small cars."
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