Tuesday, October 30, 2012

Chevy Camaro Hot Wheels Edition is the real deal, for SEMA debut

Do you remember your favorite Hot Wheels diecast of your youth? Can you imagine how cool it would be if that scale model were a full-size car? Well, apparently the folks at Chevrolet have teamed up with Hot Wheels to create a new Camaro Hot Wheels Edition for 2013, and it's the stuff of childhood dreams. This scale-inspired Camaro is set about to head into production after its debut at the SEMA show in Las Vegas later this week.

As Chevrolet's Vice President of Marketing, Chris Perry, notes: "Millions of us grew up playing with Hot Wheels. Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages."

The special edition package will be available limited numbers in both coupe and convertible bodystyles. Available trims include 2LT (V6), and 2SS (V8), and the Hot Wheels Edition combines elements of ZL1 styling with an eye-catching Kinetic Blue paint job. Visual updates include ground effects, front splitter, ZL1 front upper grille and ZL1 rear spoiler (for coupe models only). Upgrades also include black 21-inch wheels with redline accents like Hot Wheels of yore. The hood features a matte hood stripe and the obligatory Hot Wheels logos throughout.

One of the first 16 Hot Wheels issued was a 1:64-scale Custom Camaro toy from 1968. It is unsurprisingly now one of the most valuable diecast cars among collectors.

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